le bent is stoked to team up with the BC Alpine Ski Association as the official base layer, sock and accessory sponsor. BC Alpine is home to the BC Provincial Alpine Ski Team - the top tier of athletes within the province hoping to make the next jump in their ski racing career. le bent will be outfitting the women, men and coaches with its signature bamboo and merino blended products throughout the 2019 and 2020 seasons.
BC Team in Chile - Marcus Athans GS training. Photo Cred. BC Alpine
"BC Alpine is proud to partner with a great company like le bent", said BC Alpine CEO Anders Hestdalen. "We are thrilled to be able to outfit the BC Ski team athletes and coaches in these comfortable performance socks and base layers."
BC Ski Team athlete Jordan Asher at the Nor Am Slalom race. Video cred: Seppi Stiegler
At its roots, ski racing is a simple sport: the fastest skier from top to bottom wins. But the sport of alpine ski racing requires excellent skill, strength, agility, balance and refined technique. le bent is pleased to be a part BC Alpine's growth and future success into 2020.
Follow the BC Alpine Team's progress here Facebook / Instagram.
Top Photo Cred: Derek Trussler